Meet the team behind A2 Forge

Meaningful results aren't accidental.They're engineered.

Our leadership brings a decade of collective expertise in AI, data science, and design to help brands build high-performing content engines at scale.

20+
Years experience
1000+
Pages shipped
3 days
To delivery
How we got here

A2 is a team of seasoned operators with deep roots at AvidXchange and Red Ventures. We help brands build custom content engines tailored to their specific challenges. Converting data into actionable content assets that drive visibility and engagement across digital channels.

Ali and Austin began as analysts learning to use data for business problem-solving. They owned P&Ls, led sales operations, and tested business levers. When AI reshaped the digital landscape, they launched A2, believing data isn't just numbers on a dashboard. It is the story of a business.

Since 2024, A2 has published thousands of high-performing content pages and built scalable content engines nationally. A2 Forge is our self-serve front door. Pick exactly what you need, and we'll deliver it to your inbox.

What we do

The intersection of data + AI.

We transform data into compelling narratives that resonate with audiences and increase share of voice.

Leveraging data to drive growth
20+ years of collective experience leading data and insights teams. We don't write blind. Every piece is shaped by what actually moves the needle.
Solutions built for unique challenges
We've shipped across healthcare, transportation, construction, internet services, and home services. Different industries, same engineered approach.
Delivering value in days, not months
Our proprietary AI-enabled software turns research and structure into finished pages fast, without sacrificing the craft of human-written prose.
Leadership

Who's behind it.

Ali Yazdi
Co-Founder · Head of Product
Product and engineering leader specializing in data science and scalable AI. Previously VP of Growth and Entrepreneur-in-Residence at AvidXchange. Over a decade leading full-stack engineering and product teams, including foundational years at Red Ventures.
Austin Shrum
Co-Founder · Head of Growth
Growth strategist with commercial operations and P&L management background. Previously led revenue and partnerships at Pillar4 Media and held operational leadership roles at AvidXchange. Experience scaling businesses across telecommunications and direct-to-consumer health sectors.
Jon Aron
Head of Design
Veteran design leader with 14+ years building high-performing creative teams and user-centric digital experiences. Formerly Senior Vice President of Design & UX at Red Ventures; founder of New Rodeo Design Studio.
What we believe
"Data isn't just numbers on a dashboard.It is the story of a business."

See what we'd build for you.

Your first blog is on us. Configure it in 6 quick steps and we'll handle the rest.

Get startedCheck out A2 Analytics